My thinking has evolved over the years through an iterative research process that benchmarks insights derived from my project experience with the knowledge exchange I help facilitate between leading academics and industry experts. This ongoing practice-based research cycle informs the various strands of my thought leadership including:
Since the early 90s, I have been writing about the impact of interactive technologies on business and marketing. I write for wide range of industry publications and news media (see examples here).
I speak and also chair academic and industry conferences, festivals, summits and other gatherings around the world. This includes also helping with programme development, sponsorship and promotion (see examples here).
As well as writing and speaking, I also provide commentary and crystal ball gazing for industry publications/reports and news media (see examples here).
I’ve been commissioned to co-write/-edit two books:
- Connected Marketing: the viral, buzz and word of mouth revolution (2005) published by Elsevier (Butterworth-Heinemann)
- The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions (2018) published by Kogan Page
I also conceived, curated and co-produced the Best of Branded Content Marketing (BOBCM) series of publications and events from 2013-2017 that was supported by the UK’s key industry bodies and was seen by 100s of thousands across the globe. The series is now available as an archive that includes all the case studies, articles, expert examples, interviews and other research from the series.
Over the years I have been invited to judge a number of industry awards. I also provide advice on categories, recommend jurors and help promote the awards through my largish and highly relevant following on LinkedIn, articles and other content co-creation.
If you would like me to write, speak, provide a soundbite, judge your awards or help develop/promote your event, then please get in contact.