branded content

branded content

FIP-Presentation
Blog Speaking
My recent presentation from the FIPP London 2016 conference I spoke at and you can read my summary here ...
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fipp-interview
Commentary News
Interview with me by team at FIPP  on 'Why ‘story-led’ marketing changes ‘everything' that help sets the scene for my forthcoming ...
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Is branded content giving content marketing a bad name?
Link: Is branded content giving content marketing a bad name? Read my response on The Drum to the recent post (Ahem, rant) by Joe ...
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Six Blind Men and The Branded Content Elephant
Link: Six Blind Men and The Branded Content Elephant As part of planning this year’s Best of Branded Content Marketing (BOBCM) ebo ...
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What’s up with auto branded content marketing?
Link: What’s up with auto branded content marketing? Write up of my presentation at the AM Digital Dealer conference last week. ...
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Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl from Justin Kirby The ...
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Given perceptions about McDonalds staff welfare, “In the Footsteps of Legends” was inspirational piece of employee engagemen ...
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German launch for first ever regional edition in BOBCM international book series
Link: German launch for first ever regional edition in BOBCM international book series It’s very exciting to announce the upcoming ...
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The Future of Branded Content  Marketing – Part 3
Link: The Future of Branded Content Marketing – Part 3 My latest article in series from Cambridge Marketing Review that looks at t ...
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The Jury’s In: the challenges of evaluating your branded content
Link: The Jury's In: the challenges of evaluating your branded content My round up of industry expert opinion for The Drum about t ...
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