Writing

Writing

Lazar-dzamic-justin-kirby-content-book

 Justin has co-written a new book with Xoogler turned academic Lazar Dzamic for Kogan Page that’s due to be published this summer. ...
the-drum-article

My latest article was published by The Drum today and builds on my recent White Paper on mapping the brand-funded content space. I ...
mapping-branded-content-marketing-space

Check out the new 'Mapping the brand-funded content space' White Paper I have put together with Edition Digital, and you can the f ...
wan-ifra-middle-east-content

I recently spoke at the WAN | IFRA (World Association of Newspapers and News Publishers) Middle East Conference in Dubai. You can ...
justin-kirby-am-digital-dealer

Back in September Justin went to speak to the AM Digital Dealer conference at Silverstone, and you can read his write up of his pr ...
The-DRUM1

Joe Pulizzi of the Content Marketing Institute (CMI) doesn't like the term ‘branded content’ because he thinks it is giving conten ...
six-blind-men-and-the-branded-content-elephant

We're busy putting together the third global edition of our Best of Branded Content Marketing (BOBCM) ebook series that showcases ...
3-Circles

Justin has written his third in a series of four articles for the  Cambridge Marketing Review that draws on his research on the Fu ...
drumcontentawards

Justin has been invited to judge The Drum's inaugural Content Awards. It's difficult category to evaluate, which is probably why t ...