Elena Grinta is the former founder and GM of the Osservatorio Branded Entertainment (OBE) in Italy who kindly invited Justin to speak at their one day summit in 2015. She is a regular attendee of Cannes Lions Festival, and specifically their new Entertainment sub-festival. Justin caught up with her to hear the news from this year’s shindig and find out more about her recently published ‘Branded Entertainment’ book.
The interview was originally published on LinkedIn, but has been included as part of the Best of Branded Content Marketing (BOBCM) archive Justin has compiled from the series of publications, events and related research he conceived, curated and co-produced from 2013-2017. You can read the interview here. Elena has also contributed to the new book on Strategic Content Marketing that Justin has co-written for Kogan Page.