Research: recommended Content Marketing books

Research: recommended Content Marketing books

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This is the third in a series of recommended reading lists prompted by my crowdsourced Christmas Reading List that authors and experts I know and admire kindly contributed to.

This one highlights the difficulty to define Content in a clear and unified way, which is an issue covered in the new The Definitive Guide to Strategic Content Marketing book I have co-written with Xoogler turned academic Lazar Dzamic published by Kogan Page. It’s available for pre-order in April 2018, and many of those who contributed to the list also kindly provided input for the book.

You could read the full article over on the Best of Branded Content Marketing (BOBCM) archive I conceived and curated here. In the meantime, you can see the list below together with the list of contributors:

READING LIST

CONTRIBUTORS

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