FIPP Interview: why ‘story-led’ marketing changes ‘everything’

FIPP Interview: why ‘story-led’ marketing changes ‘everything’

- in Commentary, News
127
Comments Off on FIPP Interview: why ‘story-led’ marketing changes ‘everything’

Interview with me by team at FIPP  on ‘Why ‘story-led’ marketing changes ‘everything‘ that help sets the scene for my forthcoming presentation at their FIPP London event in May.