Presentation: WAN | IFRA Middle East Conference 2016

Presentation: WAN | IFRA Middle East Conference 2016

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My presentation from the WAN | IFRA (World Association of Newspapers and News Publishers) Middle East Conference 2016 in Dubai. In summary, I explained that more video content is being watched than ever before, and asked whether native advertising and editorial-based content marketing be enough for publishers to compete for consumers attention in an increasingly on demand world. I presented inspiring examples from the exciting space where advertising and entertainment collide and beyond, as well as insights from global experts that form part of the BOBCM series I curate to help publishers think about how they deliver more engaging content strategies for brands and their consumers.