WAN | IFRA article: Branded content – A survival strategy for the coming ‘Adblocalypse’

WAN | IFRA article: Branded content – A survival strategy for the coming ‘Adblocalypse’

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I recently spoke at the WAN | IFRA (World Association of Newspapers and News Publishers) Middle East Conference in Dubai. You can see my presentation on Slideshare below that was written about by the Khaleej Times.

There’s a follow-up post I’ve put together for WAN |IFRA about how Branded Content offers publishers A survival strategy for the coming ‘Adblocalypse’. This follows on from my post for them last year about what traditional media brings to the branded content party‘.

 

Branded Content: A survival strategy for the coming ‘Adblocalypse’ by Justin Kirby, presented at WAN | IFRA’s Middle East Conference 2016

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