D&AD Special Edition

D&AD Special Edition

- in Blog, BOBCM, Featured

‘Best of Branded Content Marketing: D&AD Edition’ we curate and produced has been published on the Edition Digital platform.

This free, bespoke ebook was commissioned by D&AD – the global association for creative advertising and design– to help promote creative excellence in branded content and entertainment. Citing the addition of the Branded Film Content & Entertainment category to the D&AD Awards this year, D&AD CEO Tim Lindsay said:

To keep pace in a rapidly changing communications landscape we continually evolve our categories, so we’re particularly pleased to partner with the BCMA and BOBCM in the increasingly important world of branded content.

The 45-page D&AD special edition is part of the first BOBCM collaboration with the D&AD. It includes features about their take on the significance and purpose of branded content marketing; insight from D&AD Jury Foremen and Jurors about what they expect from award-winning work; and an in-depth look at the origins and outcomes of four of D&AD’s favourite 2015 award-winning campaigns.

Read the new D&AD special edition free here, and find an abundance of other inspiring content from around the world inside our bumper 2015 Global Edition here.

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