This free, bespoke ebook was commissioned by D&AD – the global association for creative advertising and design– to help promote creative excellence in branded content and entertainment. Citing the addition of the Branded Film Content & Entertainment category to the D&AD Awards this year, D&AD CEO Tim Lindsay said:
To keep pace in a rapidly changing communications landscape we continually evolve our categories, so we’re particularly pleased to partner with the BCMA and BOBCM in the increasingly important world of branded content.
The 45-page D&AD special edition is part of the first BOBCM collaboration with the D&AD. It includes features about their take on the significance and purpose of branded content marketing; insight from D&AD Jury Foremen and Jurors about what they expect from award-winning work; and an in-depth look at the origins and outcomes of four of D&AD’s favourite 2015 award-winning campaigns.