The Future of Branded Content Marketing – Part 3

The Future of Branded Content Marketing – Part 3

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Justin has written his third in a series of four articles for the  Cambridge Marketing Review that draws on his research on the Future of Branded Content from the Best of Branded Content Marketing (BOBCM) ebook series we produce. It shares part of his findings from industry experts around the world on what they expect to see change in the next five years, and presents a framework for thinking through the important strategic considerations.

You can read a version of the article over on BOBCM, but you can see Justin’s full report on Slideshare below: