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In five years, we’ll have the computational power of IBM’s Watson in a form factor that will fit in our pocket – and we’ll need it given the explosion of data. But marketing fundamentals will remain the same, namely that the relationship with customers and clients will be built one person at a time. We can’t be blinded by the light of bright shiny objects to ever, ever forget that relationships are paramount.

Charlene LiPartner & Founder, Altimeter Group, and Author, “Open Leadership” and Co-author, “Groundswell

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